Rapper Olamide goes global as YBNL and Empire sign joint venture deal


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Rapper Olamide goes global as YBNL and Empire sign joint venture deal

Olamide goes global as YBNL and Empire sign joint venture deal

Nigerian singer, Olamide and Fireboy have just gone global, after YBNL signed a joint venture deal with EMPIRE Distribution.

EMPIRE Distribution, Records and Publishing Inc. is an American distribution company and record label founded in 2010 by Ghazi Shami and headquartered in San Francisco, California with offices in New York City, London, and Atlanta.

Announcing the news, Olamide wrote on Twitter;

“Happy to announce that YBNL and Empire got a joint venture deal. I and Fireboy, with any other act I sign next, ready to shake the world. 🌎

“Big thanks to the fans for holding on for so long and believing.. switching it up n fvcking the world up is the motive . So make nobody fear when the globe starts.”

Related: What does EMPIRE joint-venture deal mean for Olamide and YBNL Squad?

Empire has partnership deals with big names like, XXXTentacion, SZA, Kendrick Lamar, Tyga, and the likes.

This is a huge one for the singer who has been polarized by some fans and critics for not breaking into the international scene.

Also confirming the new, Empire shared images on Olamide signing the new deal, writing;

“Nigeria is going globally 🇳🇬🌍 Excited to continue this journey with you and the YBNL family.”

See post below;

In one breath, Olamide announced new albums from himself and Fireboy DML while also thanking his fans for their patience. The excitement in Olamide was palpable, it was almost like he had what he had been waiting on for a long time. The pictures from the deal were also like a big vindictive moment for Olamide.

Why was Olamide excited about the deal?

1.) International record deals are now all the rage for Nigerian artists. First, it’s the greatest evidence that ‘afrobeats to the world’ has not left an artist of Olamide’s standing behind. Second, most people in Olamide’s ‘set’ have signed one or more foreign record deals with foreign record labels. With fans, it was like Olamide – who is largely on par with Wizkid in Nigeria – is struggling to match his mates.

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