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What is SEO?
SEO is an acronym for Search Engine Optimization. It describes a series of techniques that improve the visibility of a website in search engine result pages. The goal of such optimization is to rank as highly as possible for a specific search query. 5 Ways To Increase Sales Using Seo 2020
Optimization techniques can be divided into two categories:
Techniques that search engines recommend as part of good design are called white-hat SEO. They are considered safe and produce long term results.
Black-hat SEO, on the other hand, uses techniques that are disapproved of by the search engines. Websites that employ these techniques can suffer a ranking penalty, the worst-case scenario being complete removal from the index. For some examples of black-hat SEO, take a look at DesignHammer’s 17 Black Hat SEO Techniques to Avoid.
When we talk about SEO, we usually refer to Google as a search engine. After all, Google has a market share of 91%, making it the most important search engine. But the techniques we’ll be discussing are just applicable for Bing and Yahoo as well.
In the following articles, we’ll be using specific SEO-related keywords. Knowing the meaning behind these terms can be useful for newcomers. Below you’ll find an alphabetical list of words we’ll frequently be using.
- CMS: Content management system, for example, WordPress or Drupal.
- CTR: Click-through rate, the percentage of users that click on a link.
- GYM: Google, Yahoo, and Microsoft, owners of the most significant three search engines.
- Link juice: Link quality that is transferred between sites/pages.
- Long tail: More specific keywords, e.g., “navigation bar photoshop tutorial.”
- META tags: Code in the head section of a website that is used on search engine result pages.
- Organic traffic: Traffic that comes from search engines.
- PR: PageRank, a measure for the link popularity of a website.
- SEO: Search engine optimization. Techniques that are used to make your website rank more highly.
- SERP: Search engine results page. The page with the most relevant web pages for your query.
- Spider: A bot that is used by search engines to crawl and index websites.
- Stuffing: Using the same keyword too often on the same page.
- UGC: User-generated content, a great way to add unique content to a page.
5 WAYS TO INCREASE SALES USING SEO 2020:
1. Manage Your Reputation Carefully
Reputation management isn’t always something people talk about when they discuss SEO, but it’s an essential element that shouldn’t be ignored. Reputation management is all about controlling what people see when they look for your business online. For instance, say you were a restaurant that received several bad Yelp reviews in a row and got into an immature spat with a customer on Facebook. After that, any potential customer who uses the internet to decide whether or not to dine at your establishment is going to encounter the bad reviews and the social media argument before anything else, and that’s the reputation your restaurant will have from then on.
Reputation management, therefore, is all about making sure you put your best foot forward online when customers go looking for you, and you can do this by:
- Always being professional when engaging with customers online
- Regularly reviewing online reviews
- Responding to negative reviews quickly, calmly, and professionally
- Encouraging positive reviews and testimonials from satisfied customers
2. Use Social to Grow Your Audience and Reach
Social media is one of the fastest-growing elements of a comprehensive and modern SEO strategy, and this is because an increasing number of consumers are turning to these platforms to engage with brands. Nearly 80 percent of people turn to Facebook when they want to find interesting content, and this means there’s a huge opportunity there for you to reach new audiences, attract more prospects, and develop lasting relationships with customers.
Beyond that, social media is also a great way to show a more human side of your organization, it can be used as a direct marketing tool thanks to resources like Facebook Ads, and you can even use social sites to bolster your customer service efforts.
3. On-Page SEO
There are many reasons why on-page SEO is crucial to your success, so if you want to boost sales, then you must pay attention to on-page techniques. Here are a few of the reasons, briefly: on-page SEO makes your site more user-friendly, makes it easier for search engines to index your pages, will increase your search ranking, and will help you focus on optimizing essential elements like visuals. If you’re not familiar with on-page SEO, here are some of the most critical steps involved:
Creating unique and descriptive title tags
Increasing your page load speed to reduce bounce rates
Writing descriptive and keyword-optimized alternative text for the images on your site
Optimizing headings with keywords and relevant descriptions
Linking site content with internal links to improve navigation and indexing
Using sensible and easy-to-read URLs
Writing meta descriptions to improve visibility on a search engine results page and improve the relevance
4. Go Local and Go Mobile
Two of the most significant changes to SEO best practices that have arisen in recent years are the emphasis on mobile and local content, and the two go hand in hand. Local SEO is becoming increasingly important as more consumers use mobile devices to search for businesses because 30% of all mobile searches performed today have local intent. Moreover, over 70% of people will visit a nearby company after conducting a local search, so if you want to drive business to your physical or E-commerce store, then you must focus on local content (including local keywords and landing pages), and you have to make sure your digital footprint is entirely mobile-friendly.
5. Develop an Integrated Strategy to Keep You on Track
When you want SEO to work for you, it can’t be something you do part-time or with minimal effort. To boost sales with SEO, you have to be intelligent and dedicated to your struggles, and that means having a solid strategy that integrates all the components discussed here today. To accomplish this, you’ll need a team in place that’s familiar with SEO best practices and who can examine your company goals to create and implement a long-term strategy that will help you achieve them.